Boden is the clothing retailer that has fast become a household name in the United Kingdom. When they first launched in the early nineteen nineties, the company was only selling mens clothing via their offline mail order catalogue. Within a year the company also started selling womens clothing, and now offer a wide range of clothes for the whole family, all of which are designed especially for Boden by their team of in house fashion designers.
The company traded successfully for nearly 10 years via their mail order purchase model, until they joined a growing trend at the end of the decade (circa 1999), and launched their first online e-commerce store, available exclusively to their UK customers. Within a couple of years the company had launched their US based site, which allowed them to serve most of the world
The Boden website has been designed with usability in mind. The design of the site is clean, which means that you can easily decide on the design and style of item that you want to purchase. Most of the time, its as simple as selecting your item, choosing the colour and size, and clicking Add To Bag.
Another unique feature of the Boden website, is that they allow users to review the item that you are thinking about buying. Each item therefore has a star rating, which users can complete to provide a review to other users of what they think of their purchase. For example, if you take a look at jacket reviews, there is a field for the pros and the cons of the jacket that the customer has purchased, but there are also fields specific to jackets, that other customers might be wondering about, such as sleeve length which allows the review to describe how they feel about the sleeve length of the jacket. This feature is unique to Boden, and removes a lot of the guess-work involved in online clothes shopping.
Whilst the clothing on the Boden site is aimed at people who are looking for fashionable clothing that they can wear every day, they are aware that most of their customers will also be purchasing based on price. For this reason, Boden regularly discount their clothing items, either through site wide sales, or discounts on specific lines. Any discounts that are available on site, are very obvious, and the discount will have already been deducted by the time you add any item to your bag, or shopping basket.
As well as regular sales (such as their current February Sale), Boden often release discount codes, which will offer a further reduction on the price which you see on their site. Sometimes the codes are made very widely available, and quite often will be plastered across the home page of the website, however a lot of the time, the codes which Boden offer, will only be made available to a limited number of people, or via limited channels. Although the strategy of limiting voucher codes is indeed a marketing strategy by Boden (in that they want to try and encourage more custom from specific types of people or via particular advertising mediums), there are never any restrictions on who can actually use these discount codes. For this reason, you should always try to find a current and valid Boden discount code, before you make a purchase.
At present, Boden are offering a massive 15% off all orders on their website, which also includes free delivery, and free returns. This code was advertised on a number of voucher code websites, such as My Promotional Code, and was therefore available to be used by anybody who searched for it. Given the fact that most orders on the Boden website are going to be in excess of £100, we can assume that the average discount that a Boden customer could receive with this specific code would be around £15, which is quite a considerable saving.
We always recommend that prior to making your purchase on any website, but particular on Boden.com, that you do a quick Google search to see if there are any discount or voucher codes available, in order to ensure that you are always receiving the best price possible.